Miles, The Prince

Brief

Miles, The Prince is a soon-to-open brewery and farm-to-table restaurant.

We were mandated with helping a young entrepreneur conceptualize his dream concept from an in-depth naming process to defining the brand’s key attributes and eventually helping showcase several potential aesthetic routes, each representing a core message.

FINDINGS

After exploring several brand directions that emphasized more literal and natural product-based tie-ins, we focused on a direction that was more modern, artistic, and human. Inspired by abstract wine labels, jazz and the owners love for his dogs, we ended up stumbling on a totally unique aesthetic that the client was thrilled with.