Chip NYC

Brief

Chip is Queens-orginated cookie shop known for large gooey cookies & creative flavors that led them to go viral.

With their first Manhattan project on the horizon, we were tasked with rebranding them from their current homemade, fresh-baked and artisanal aesthetic to a more exciting brand that reflected their young social-media driven audience and creative offerings.

Findings

This brand came together fluidly as we developed a logo that had the gooey characteristics of the product itself and a vintage touch to represent a nostalgia for cookies shared by anyone from any generation.

Once that was decided, we expanded on a world of cookie clouds that rain rainbow sprinkles.