a hand holding a black seed bagels coffee cup against a blue sky

Black Seed Bagels

Disciplines

  • Strategy
  • Brand Identity
  • Copywriting
  • Illustration
  • Packaging
  • Merch
  • Interiors
  • Marketing

CREATIVE DIRECTOR

Alex Ostroff

ART DIRECTOR

Vero Lafortune

Brief

Black Seed Bagels is NYC’s premiere artisan bagel shop known for their hybrid use of Montreal & New York techniques and critical accolades.

Our goal was to give Black Seed a new visual identity that is connected to the company’s core values and to its vision of the future of their brand, as it expands from simply bagels to all sorts of products.

FINDINGS

During our interview process, we helped ownership identify their core brand positioning of being a “black seed in sea of sesame” and in our brand exploration sought to demonstrate three levels of uniqueness of varying degrees, with ownership eventually choosing the most modern & adventurous.

CREATIVE DIRECTOR

Alex Ostroff

ART DIRECTOR

Vero Lafortune

three Black Seed Bagels Beer Cans against a wall
logos and designs for black seed bagels
black seed bagels sardines
blackseed tin cans
a sticker designed for black seed bagels on a stone wall
Black Seed Bagels Business Card
four bottles of Black Seed Bagels Everything Seasoning in orange, green, and red labels
an everything bagel with cream cheese on custom wax paper
three tubs of branded cream cheese
icons designed for black seed bagels
a woman carries a black seed bagels totebag outside
a branded postcard on gravel
black seed chip bags
bottles for seasoning with custom black seed bagels labels
branded packaging for smoked salmon
Black Seed Bagels Menu
black seed bagel interior

We are partners in creating unique voices that tell amazing stories.

Projects